One of most companies’ most challenging, most underappreciated roles is Customer Support. Most companies would look at technical support as a cost center. A necessary but annoying constant reminder of “the glass half empty”. I love customer support, but it isn’t for everyone. You constantly deal with issues, both externally and internally. You are the face of the company for the customers and the face of the customers for the company, but if you excel in it, the tools and skills …
Category: Customer Experience
Great support is critical for the success of every organization. Even more so in a start-up where each customer is critical to the business. The level of support provided to customers is almost as important as the level of the product, and in start-ups where the product is growing with the company and has not fully matured, great support could be the tipping point between getting that extra patience that is needed to shape up and churn and failure. Yet …