I’ve written my first email blast to customers with shaking hands and worried eyes. We announced we had created a customer portal for them in the email. Up until that point, our support team provided email support only. It wasn’t a positive experience for customers and our team, as the team had to manually attach every email inbound or outbound to our CRM system. As a result, customers experienced hidden chaos that impacted the level of service they received. Back …
CX Craft